Digital Marketing Manager 80-100% (f/m/x)

comparis.ch is Switzerland’s leading comparison platform. For almost 30 years, we have been creating transparency and helping our users make well-informed decisions – from financial and telecom offers to Switzerland’s largest online marketplaces for real estate and cars. With more than 80 million visits per year, we are among the most-used websites in Switzerland. Nine out of ten people know us as the independent comparison platform in Switzerland. 

Our marketplaces are key growth drivers for Comparis – this is where supply and demand meet, and where excellent marketing directly determines reach, leads, and transactions. 

Now that we’ve covered the company background, let’s get to the point: our marketing team needs your support!

Are you ready to take the digital marketing of our marketplace products to the next level? As a Digital Marketing Manager, you will play a key role in the growth of our real estate and automotive marketplaces, directly influencing demand, conversion, and revenue through your campaigns. 

Your responsibilities: 

• Strategic ownership of the market positioning and value proposition of our marketplace products (e.g. real estate and automotive marketplaces)
• Analysis and definition of relevant target groups, use cases, and customer journeys across all key touchpoints
• Development of go-to-market strategies for new and existing product offerings, including prioritisation of messages, target groups, and channels
• Creation of clear campaign briefings for performance, content, and CRM initiatives, and close collaboration with the central marketing team during planning and execution
• Derivation of data-driven recommendations to increase conversion, lead quality, and marketplace liquidity across the entire funnel
• Building robust market and customer insights through in-depth analyses, competitive monitoring, and performance review

Our Marketing Tech Stack: 
We focus on personalisation and work with leading tools: 

• Lytics (Customer Data Platform)
• Iterable (Email Marketing)
• Google Marketing Suite (Search Console, Ads, Analytics)
• SEO tools (Sistrix, SEMrush, Deepcrawl, AWR Cloud)
• Data analytics tools (Tableau, Looker Studio)

• At least 5 years of professional experience in online marketing (agency and/or in-house); B2B/B2C experience is a plus
• Hands-on mentality: you take ownership, test, iterate, and independently drive initiatives to completion, with a strong focus on impact and outcomes
• Experience in a marketplace, platform, or performance-driven environment
• Strong proficiency with tools for campaign planning, execution, and analysis (e.g. Google Ads, Google Analytics, Search Console)
• Experience in senior-level stakeholder management (e.g. executive management)
• Team player with a passion for cross-functional collaboration and a high level of initiative
• Strong analytical skills and strategic thinking
• Very good German and English skills, both written and spoken

As a Digital Marketing Manager, you will have the opportunity to actively shape the further development of our marketplace products and take on real responsibility. You will work with a modern marketing and data tech stack in an environment with flat hierarchies, fast decision-making processes, and a high degree of autonomy. 

We foster a culture of transparency, respect, and trust. Lifelong learning is a given for us – we actively support your professional and personal development. In addition, we offer a 40-hour work week with flexible working hours, as well as the option for home office and remote work.

Then don’t hesitate and apply today. If you have any questions, Daphne, our People Management Lead, will be happy to assist you. We look forward to receiving your application! 

Note for recruitment agencies: For this position, we only consider direct applications.