User Acquisition & Retention Manager 80-100%, (f/m/x)

comparis.ch is the leading comparison platform in Switzerland. For more than 25 years, we have been comparing prices and services from health insurance providers, insurance companies, banks, and telecom providers, among others. We also operate Switzerland’s largest online marketplaces for real estate and cars.

Through comprehensive comparisons, we create transparency and help our users make the decisions that are right for them. With more than 80 million visitors per year, we are one of the most widely used websites in Switzerland. Nine out of ten people know us as Switzerland’s independent comparison platform.

Now that we’ve covered the company part, let’s get to the point: our marketing team needs your support.

As a User Acquisition & Retention Manager, you will be responsible for building and further developing our cross-selling, referral, and retention mechanisms across all Comparis products.

Your goal is to turn one-time visitors into active Comparis users and encourage the long-term use of multiple services we offer.

In particular, you will focus on the following tasks:

• Analyzing user behavior and deriving concrete optimization measures to increase cross-sell rates and customer lifetime value

• Launching and contributing to initiatives aimed at turning users into long-term customers (including creating and testing MVPs with the help of AI tools)

• Designing, implementing, and optimizing email and CRM campaigns along the entire user journey (onboarding, activation, re-engagement, cross-selling)

• Planning and conducting A/B tests and funnel optimizations

• Close collaboration with product, sales, SEO, and performance marketing teams

• More than three years of experience in cross-selling, customer retention, email marketing, and marketing automation

• Experience with CRM or marketing automation tools (e.g. Iterable, Lytics, or Zoho)

• Experience in developing and optimizing digital services, with a strong understanding of customer journeys, funnels, and conversion optimization

• Experience working with tracking, analytics, and BI tools (e.g. Google Analytics, Looker Studio, Tableau)

• A structured, analytical, and data-driven way of working

• High level of initiative with a strong hands-on mentality

• Strong team spirit and enjoyment of cross-functional collaboration with marketing, product, UX, data, and commercial teams

• Very good written and spoken German and English skills

As a User Acquisition & Retention Manager, you will have the opportunity to build and actively shape a central new growth function at Comparis. You will work in an environment with flat hierarchies, fast decision-making processes, and a high degree of autonomy.

We foster a culture of transparency, respect, and trust. Lifelong learning is a given for us – we actively promote continuous development both on an individual and team level.

In addition, we offer a 40-hour work week with flexible working hours, as well as the option to work from home or remotely.

Then don’t hesitate and apply today for this position. If you have any questions, Daphne, our People Management Leader, will be happy to help. We look forward to receiving your application.

Note for recruitment agencies: For this position, we only consider direct applications.